Usage statistics are everywhere but knowing what they mean and how to use them is another story. This introductory webinar is designed for library staff who are new to usage data or want a clearer understanding of the basics.
We’ll start with the fundamentals: What is COUNTER? What do metrics like investigations, searches, and page views actually represent? And why do vendors and stakeholders care about them? We’ll also discuss common questions that come up during annual reporting and why usage statistics are about more than simple benchmarking.
This session will help participants begin developing a data-gathering practice, understand how usage statistics can demonstrate value, and think more intentionally about how these numbers fit into the broader context of library services and community impact.
This session serves as Part I of a two-part series, laying the groundwork for a follow-up webinar taking place two weeks later that will focus on deeper analysis, cost considerations, and using usage data to inform collection decisions. Together, the sessions will help participants build confidence working with usage data from first glance to more intentional application. The second webinar is Using Data Intentionally: Cost, Context, and Collection Decisions With Usage Statistics and it will take place on Thursday, February 19, 1:00-2:00 p.m. Central Time.
Learning Objectives:
Define core usage statistics concepts and terminology, including COUNTER standards and common metrics such as searches, investigations, and page views.
Explain how and why usage statistics are used by vendors, funders, and library stakeholders, particularly in annual reporting and assessment contexts.
Interpret an initial usage statistics spreadsheet, identifying patterns and questions the data raises, and considering how these insights can inform reporting, storytelling, and next steps for data collection.
Presenter: Anna Allen is the Electronic Resources Librarian at the State Library of North Carolina
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