CARLI Digital Collections Featured Image: College of St. Francis Bulletin 1964-1965, 1965-1966

This collection from the University of St. Francis reproduces the covers of the school’s catalogs held in the USF Library Archives, from the school’s beginnings as The New College in 1925 through the present. At the time of this Bulletin, the College of St. Francis (the fourth name of the school, 1931-1998) was a four-year liberal arts college for women.

In addition to tracing the history of the university, the images in this collection also show trends and developments in graphic design and typography. In the mid-1960s, for example, American graphic design was influenced by a range of European modernist movements. With its asymmetrical composition of geometric forms (notably, rectangles) on a horizontal-vertical grid, as well as the use of sans-serif typefaces Futura and Bernhard Gothic, this cover from the academic years 1964-1965 and 1965-1966 draws on early 20th-century styles such as Bauhaus, De Stijl, and the International Typographic Style.

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